Case Study - An Event Website for Hosting Conferences

Overview

Keynote is a web-based platform that allows businesses to create professional landing pages for their conferences. With a built-in booking system to manage attendees, speakers, and sponsors, Keynote needed a website that would clearly communicate its value to event organizers while driving conversions.

🎯 The Challenge

• Low engagement with their existing landing page
• Lack of clarity on how the internal booking system worked
• Few inbound leads from corporate event planners

💡 Our Solution

ConvertLeadsApp redesigned the Keynote website to focus on clarity, credibility, and conversion optimization:

• Product Demo Walkthrough
  We embedded a step-by-step visual walkthrough showing how event organizers can create a landing page and manage registrations with Keynote's internal tools.

• Segmented Value Propositions
  Clear messaging was crafted for three main user types—attendees, speakers, and sponsors—demonstrating how Keynote serves each stakeholder.

• Booking System in Action
  A live preview of the booking interface allowed users to explore the system’s features, including ticket tiers, speaker scheduling, and sponsor tracking.

• Social Proof and Case Studies
  We showcased successful events powered by Keynote, including metrics like sign-up rates and engagement levels.

📈 The Results

• 67% increase in demo sign-ups within the first month
• 3× more inquiries from event organizers
• Bounce rate dropped by 48% on the landing page

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With ConvertLeadsApp’s help, Keynote now presents itself as a polished, conversion-focused solution for managing events of any size.

What we did